Ivory Lane: Brand Style Guide

At Ivory Lane Home, I developed a comprehensive brand style guide to ensure consistency across all marketing platforms and materials. The guide outlined key elements such as brand tone, visual aesthetics, color palettes, typography, and logo usage. It also provided guidelines for social media and digital content to maintain a cohesive voice and visual identity across all channels. The style guide was designed to align all marketing efforts, ensuring that the brand's message and appearance were consistent and professional across both digital and print materials. This initiative helped strengthen the brand's identity and improve its overall marketing effectiveness.