Abercrombie & Fitch Strategy

Through my Master's program at WFU, I developed a social media strategy for Abercrombie & Fitch aimed at increasing brand awareness. The strategy focused on engaging Gen Z and Millennial audiences through short-form video content on platforms like TikTok and Instagram. Key tactics included influencer collaborations, styling videos, and posts highlighting discounts and limited-time offers. I also set measurable goals, such as increasing Instagram Story engagement and achieving a high video completion rate on TikTok. The campaign was designed to boost engagement and reach, with a focus on leveraging seasonal trends and influencer partnerships.